I spend a fair amount of digital ink speaking about Japan’s culture and how it affects anime. As an international medium, anime also sees American influences on it. As an American, I struggle to see how odd some American behavior may be to Japanese people and other people around the world. In this post, I try to step outside what I take for granted and attempt to explain our strange Americanisms. Of course, many of these behaviors aren’t unique to the United States. Some of the behaviors have leeched into anime as well. American culture is an export culture. We import cultural elements from immigrants and media like anime, but most Americans I know avoid foreign films and want immigrants to “act American.” But I live in a rural area and that doesn’t reflect the attitude of the rest of the nation. Internalizing culture creates a framework that feels natural. However, it is a just a human construct, a construct that isn’t always healthy.
You’ll see American men do this unconsciously. I’ve seen women do it too. The nod comes in two flavors, the upward jerk and the downward bob. The upward jerk is used for men (and sometimes women) the guy knows. It’s informal and similar to saying “What’s up?”. The downward bob acts as a more formal acknowledgement, an “I see you, but don’t want to bother you” greeting. It can be a signal of respect.
Distance Measured in Time
Americans aren’t unique in this one, but I’ve encountered many people who are confused as to why distance is measured in terms of time. Instead of saying a destination is X miles away (darn English units!), we say it is an hour or 2 hours away. Part of this comes from sometimes large distances we have to travel. By stating the average travel time, we assume a route and rate of speed. Depending on the route and speed limit, a longer route may take less time. The time-measure also reflects the cultural value placed on time. American culture focuses on the use of time, trying to squeeze productivity out of every second. This isn’t to say other cultures don’t do the same. But the time focus means more than saying something is 30 miles away (which is about a 30 minute drive). Time-distance generally defaults to a mile-a-minute in my area. The time-measure varies on the region of the US you are talking about.
Sugar, Sweet Everything
Corn syrup appears in nearly everything in the United States. This cheap filler provides a boost of sweet and makes items that shouldn’t taste sweet, like bread, taste like desserts. All the sweetness strikes people outside of the US as odd. Bread, after all, shouldn’t be sweet. But American taste buds are ruined by cheap salt and syrups to the point where anything that tastes proper, like old-school “sugarless” bread, tastes bad or off. I’ve ran into people who can’t stand drinking water because it lacks flavor. One admitted to developing kidney issues after discovering iced coffee and drinking nothing but that. Water has a flavor–water. But flavors and sweetness aren’t considered odd by most Americans. For us, its how food is.
Price Tags Don’t Include Tax
Prices in American stores don’t reflect sales tax. You have to calculate that and add it in. Stores do this to create the illusion of lower prices. Some of this is because of laziness (or “cost cutting”) by the retailers. Sales taxes vary by county and by state. Not including them allows companies to avoid the headaches of regional pricing and offloads the responsibility (and cost) onto consumers.
The American Smile
American culture requires a smile in public interactions. The illusion of friendliness comes from the bias toward extroversion that is entrenched in the culture. Many businesses with a public face require employees to be jovial and smile with every interaction. For introverts, this can be exhausting if not impossible some days. The smile is considered default. If you aren’t plastering it on your face, people assume something is wrong with you or you have an attitude. Part of the American smile involves inane small talk and phrases like “Have a good day”,”Have a good morning”,”Hope to see you again”. These phrases are uttered even to customers who are acting in ways that should bar them from going outside until they learn to behave less seflishly. Many people accuse Americans of being fake because of the default smile.
American Exceptionalism is the almost unconscious–I say almost because the phrase does show up in conversations about America time to time–idea that America is unique in the history of the world. Many Americans internalized this idea and don’t think much about how it effects their actions. The phrase takes for granted our relationship with the world and involves a sense of entitlement. Americans expect welcome when they travel overseas. The unconsidered sense of superiority (which is inherited from the defunct British Empire) carries into unintentionally disrespectful behavior toward other cultures, such as being loud or pushy. It also carries over to create a sort of blindness to the faults of American society and an unwillingness to make drastic societal changes that would make the US truly exceptional, such as attacking the roots of drug abuse at a societal level–depression, hopelessness, lack of purpose, lack of community. The US does have good things going for it, but American Exceptionalism works against those great aspects by creating a collective arrogance.
Hyperbolic Excitement and Tragedy
Everything has to have over-the-top, better-than-sex excitement in the US!!!!!!! From toilet paper to make-up to cars, every product and action has to be life changing. The hyperbolic marketing that surrounds Americans has stripped us of our ability to describe truly life-changing events or truly catastrophic events. Words used too often lack impact. Even sacred words like God and Jesus are used to the point where they lack the same level of meaning. Some words used to stir the soul or were reserved for the heinous, but overuse and hyperbole have ruined them now. Whenever there is a school shooting or some other tragic event, Americans reach for worn-out boilerplate words that were used just a week before to describe some inane celebrity story. Truly momentous events like death and marriage and childbirth are couched in terms that mean nothing now–miracle of childbirth *yawn*. The bombastic culture of awesome has rendered language unable to describe the events of life. Instead, once sacred and meaningful words have become slogans for consumables that we can live rather well without possessing.
Nudity and Sex are Taboo, but Killing People is Okay
We Americans have a strange relationship with sex, nudity, and violence. First, nudity can never be innocent. It always has a sexual component to it. As you likely know, Japan has a different attitude toward nudity, at least child nudity. Nudity itself isn’t a big deal unless it is meant to be sexual. Children like to run around naked, as any parent knows, and manga/anime aimed at young children shows this normal part of childhood. However, this is taboo in the US. Nudity can never be innocent, even with young children involved. There’s always a fear of sexualizing–child predators in the case of our argument. When it comes to adult nudity, despite the long tradition of nude art, there is always a sexual, pornographic component. We struggle to admire the body for its beauty and just its beauty. Instead, there often is an element of objectification, of possession, of a nude body.
Conversely, violence is accepted. Television shows teem with violence and death. Blood is fine to show but not female breasts. It’s perfectly okay to show people being shot, mauled, or hurt. But making life is wrong to show. I’ve heard people talk about the sexuality in various TV shows, but they make no mention of the violence. Even foul language garners more of a response than violence.
Lack of Volume Control
Americans are loud. Even I, despite being soft-spoken, am loud compared to Europeans I know. This comes from a combination of hyperbole and noise escalation and American individualism. American hyperbole require escalating loudness in order to be heard. All the marketing noise, advertisements blare at you almost constantly, means people get used to talking over artificial background noise.
Individualism plays another role–it affirms your view and voice should be heard and is more important (to you, anyway) than the voice of others. The end result? Conversations tend to get loud as people keep talking over each other. Hyperbolic excitement plays into this too. American culture expects people to speak loudly when they are passionate and excited. Calm and logic isn’t seen as passion or excitement. I’m soft-spoken and calm, and I’ve been accused of being a cold-fish, never excited about anything. This isn’t to say I don’t get loud. I’m an American, after all, and I’m not always aware of my volume relative to others. But I don’t like to emote in conversations. Some people don’t care about the sensibilities of others either. I hate Harley Davidson motorcycles. They are obnoxiously loud and disruptive when they zip past. But that’s is their selling point. It’s an expression of individualism. People can’t do anything except notice you as you pass. Some people are like that with their conversations, especially with soapbox issues they are passionate about, such as gun rights and religion and abortions.
American Behaviors Aren’t Strictly American
These behaviors aren’t limited to the United States. They also affect anime. The reservations around nudity leads to anime’s censorship (Japan has its own reservations about nudity) and many stories never make it to the US in the first place. Every culture has certain norms people internalize and consider natural. That naturalness disguises the fact such behaviors are cultural and not necessarily a human norm. Some writers tailor more American-friendly messages that include some of these behaviors. I find it fascinating when these writers look in on the United States and comment about the culture.
Despite being American, I am critical about many American behaviors, particularly hyperbole and loudness. Hyperbole is dangerous because it removes the ability to communicate properly. It is better to reserve certain words for when they are merited. A catastrophe is an event that kills hundreds if not thousands of people. It isn’t something as inane as a celebrity divorce. Likewise, people toss about sacred words too readily. It is better to use words like Jesus, Muhammad, Buddha, and the like rarely so they retain their reverence and impact. Sadly, I hear Jesus uttered so often that the name has about as much meaning as the word car. American culture needs to learn the value of silence.
This list falls a bit on the negative side. It’s easier for me to see the negative aspects of American culture than the positive, sadly. The American Smile can come off as friendly–which is the point. Americans are also neighborly. Just yesterday I joined my neighbors in shoveling snow from each other’s driveways. I selected the behaviors on this list because I’ve had to explain them to my foreign friends. The behaviors confused them.
Are there any other American behaviors that confuse or trouble you?