White Day, or Opposite Day, is a holiday started by bakeries in Japan to stimulate business. It is held on March 14th. Where the ladies give giri (polite, obligation) and honmei (what we would consider true valentines) chocolates on Valentine’s Day, White Day sees the guys return the gesture. Guys are expected to give gifts around 3x the value of whatever they receive. And yes, chocolates, flowers, and even lingerie are common gifts. Although giving lingerie in return for a giri would certainly be…awkward.
